Are you heading to Prague for ESOMAR Congress 2025?
Themed “Reimagine!”, ESOMAR Congress will take place from 28 September to 1 October. With 100 speakers, 4 days of keynotes, panels, workshops, and networking, it promises to be a highlight of the year for the data, research, and insights community.
Kantar will be there in force, with our team delivering several presentations on-stage, and eagerly awaiting news on our standout consumer insights, data visualisation, sustainability, and global research projects which have been shortlisted for awards.
Come and find us at stand 61 to chat to our experts and find out more about Kantar’s solutions.
Check out our sessions here:
Rethinking AI-Generated Advertising
29 September 4.45pm / Rethink Stage
Worried about Gen-AI ruining advertising? Data shows that audiences are often pretty good with it. A unique meta-analysis of ad pre-testing results reveals when AI-generated content succeeds and fails - and how researchers are adapting to measure it.
Graham Page, Affectiva, iMotions,
Vera Sidlova, Global Thought Leadership Director, Kantar
Profiling the Playlist: Cognitive Approach to Music Marketing
29 September, 12.30 pm / Reframe Stage
In 2024, Sony Music teamed up with the Profiles team at Kantar to explore how personality shapes music preferences. This project combined an in-depth artist awareness study with a cognitive personality profiler to better understand the psychological factors that connect audiences to different genres and artists. By using advanced machine learning and data modelling, the study uncovered valuable insights that help Sony’s marketing teams build stronger connections between artists and fans. In this session, we’ll walk through our research approach, the methods we used, and the practical value of putting real human data at the centre of our findings.
Steve Wilgmore, Senior Director of Modern Surveys, Kantar
Do we actually care about data quality?
29 September, 2.20 pm / Remix stage
Is our industry still built on trust—or just speed and scale?" This panel brings together leading voices from across the insights industry. Moderated by Vinay Ahuja, Vice President of P&G Europe, Consumer Strategy, Analytics & Insights and member of the ESOMAR Professional Standards Committee, the discussion features James Lavell, Chief Commercial Officer of the Profiles Division at Kantar; Sarah Zurilla, Vice President of Client Services & Data Operations at Prodege; Patrick Comer, CEO of Cint; and Stefan Boom, SVP Corporate Sales, EMEA at Dynata.
Unlocking the promise of AI native insights and marketing
30 September, 9.30 am / Rethink Stage
Gonzalo Fuentes, Kantar’s CEO for EMEA region discuss the impact embedded AI capabilities are already having across the insights industry. And how that is reshaping the future of brand building.
The Non-Human Consumer
30 September 4.15pm /Rethink Stage
Rethinking market research for a world where AI-assisted consumers are making the decisions.
Revolutionize your market research and prepare for a future where AI makes purchasing decisions. Attendees will gain valuable insights into the future of consumer behaviour to enable them to equip themselves and adapt research strategies for the age of AI.
Tamara Ojeaga, Client Partner, Kantar
Still tracking your brand? That’s so last decade
30 September, 3.00 pm / Reframe Stage
Brand tracking, as we’ve known it, is stuck in the past. In a world where people are constantly expressing themselves and brands are moving faster than ever to meet them, why are we still relying on a tool that was built for yesterday’s decisions?
This session is about moving beyond the tracker. Because today, it’s not enough to measure brand health, you need to understand it, act on it, and prove its impact. We’ll show what happens when you stop tracking and start listening. When you stop reporting and start responding. When you stop looking at isolated data points and start connecting the dots.
You’ll hear how TUI used real-time brand signals to shift strategy and break through the noise of performance marketing. How Ferrero combined attitudinal and behavioural data to make confident pricing decisions in a new category. And how Unilever is experimenting with synthetic data to reach niche audiences faster and smarter than ever before.
This isn’t brand tracking. This is brand intelligence: multi-source, AI-powered, decision-ready insight that flexes to your needs, connects brand to business, and finally closes the gap between data and action.
If your brand tracker still looks like it did five years ago, this session is your wake-up call. Let’s reimagine what’s possible and give brand-building the upgrade it deserves.
Mary Kyriakidi, Global Thought Leader, Kantar
We're proud to have an amazing seven nominations at the 2025 ESOMAR Awards, on topics ranging from how we redefine marketing's role in profitability to how diverse groups perceive brands' efforts at inclusivity. Explore our Award nominations here:
