Kantar Live

Guided by experts. Supported by AI. Designed for decisions in the moment.

Qual at quant scale in real time

The world isn’t waiting. Consumers are evolving faster than ever, shaped by shifting culture, emerging trends, and real-time experiences. Brands need to keep up, not just with speed but with a more holistic understanding of their consumers.

Kantar Live brings together the richness of qual and the scale of quant in one live session with expert moderators, so you gain sharper insight into your consumers and transform it into actions grounded in real human perspectives.

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Each 60-minute session connects you with up to 100 consumers, blending open-ended questions, live polling, real-time voting, and AI-powered analysis that surfaces key themes and summaries. As the session unfolds, you follow along live, ask probing questions in real time, and join an immediate expert-led debrief to determine clear next steps.

Whether shaping early innovation ideas, refining concepts, or optimising creative, Kantar Live gives you the clarity and confidence to make decisions in the moment.

More than just technology

Where human expertise meets AI

Kantar Live combines AI with expert guidance and proprietary frameworks to shape every live session and unlock meaningful insights fast.

Deeper insight, wider perspective

With rich qualitative depth and quantitative scale in one seamless experience, you capture what your consumers think, feel, and do, helping you understand both the data and the people behind it.

Fast, flexible, built for scale

Flexible sampling options to match your budget, audience, and agility needs, from cost-effective Eco-system recruitment to Kantar Profiles, all the way to traditional qual panels.

What sets Kantar Live apart?

Qual and quant in perfect sync:

Explore emotional depth and sense check what matters most, all in one place, without trade-offs or switching tools.

AI-powered from start to finish:

AI supports the full workflow, from recruitment fraud prevention to live probing and real-time summaries. Refine questions, test hypotheses, and adapt as the session unfolds.

Active engagement, not just observation:

Lively, interactive sessions where participants share, react, and vote in real time, creating momentum that makes insights more vivid and actionable.

Built on Kantar’s best thinking:

Grounded in proven brand equity frameworks and behavioural science, so you can move forward with insights you trust and decisions you can stand behind.

Expert support that scales with you:

From setup to debrief, Kantar experts are with you throughout, helping you shape the session and turn insights into confident actions.

Global reach, real-time speed:

Connect with consumers in the moment—wherever they are—with the flexibility to match your timelines.

What brands are saying about Kantar Live

“Kantar Live is great for seeing responses in real time and analysing the data. We can see what is appealing to consumers or not and understand what needs to be asked to follow up. This will help us better shape the concepts and have a better understanding of the topic.”

Rina Palacio, Global CMI Manager

Dove International, Europe

“I’ve used Kantar Live on recent comms projects. The session was highly engaging and allowed us to work through a large amount of stimulus efficiently. Live collaboration with the Kantar team made it interactive and insightful. Turnaround was very fast, under 24 hours from fieldwork to results, enabling swift decision-making.”

Oana Stroie, Insights & Analytics CAP Europe

Finish & Vanish, Reckitt

“We had a fantastic experience using Kantar Live for our qualitative and quantitative triggers and barriers study in Thailand for Schweppes. The speed and depth of analysis were truly impressive, with an incredibly fast turnaround on the report. Kantar Live provided rich, scalable insights, making it a highly efficient and effective solution.”

Rivesh Misra, Human Insights Director

The Coca-Cola Company

“During our early innovation process, Kantar Live gave us the clarity and speed to fine-tune our concepts and move forward with confidence into concept testing.”

Christina Inocentes, Strategic Insights Lead, APAC Innovation Hub

Heineken

“Kantar Live delivers much faster setup and execution versus traditional focus groups, making it highly efficient for marketers working under tight timelines. The platform provides a well‑structured discussion flow while still encouraging respondents to give richer answers than a standard survey...” (1/2)

Phoenix Cheng, Marketing Director

Mentholatum (Asia Pacific) Ltd

“...When testing sensitive topics such as men’s hair issues among men aged 30–55, I found participants were noticeably more open and responsive than in face‑to‑face focus groups. The mobile, online‑based and non‑physical setting reduces embarrassment, helping respondents feel more relaxed, honest, and engaged throughout the session.” (2/2)

Phoenix Cheng, Marketing Director

Mentholatum (Asia Pacific) Ltd

“In a business environment where decision speed is critical, Kantar Live was essential in reconfirming our strategic hypotheses, providing the data-driven rigour we required. The session not only validated our anticipated directions but also eliminated ambiguity, giving the management team the confidence to act in perfect alignment. It is the ideal tool for reconfirming consumer or shopper hypotheses and ensuring strong momentum in business execution.”

Cristina David, Insights Manager

Tuborg & Carlsberg

“We worked with Kantar on a few new product and pack design research projects with both UK and international reach. The Whyte & Mackay brand and insights teams took part in the Kantar Live sessions, which provided a fascinating and highly engaging experience as we watched consumer feedback take shape in real time...” (1/2)

Alison Glehill, Consumer Insights Lead

Whyte & Mackay

“...The outputs were incredibly rich from both a qual and quant perspective. Kantar Live strikes the perfect balance between confidence in the numbers and understanding the ‘why’ behind them. The flexibility to add ad‑hoc questions, based on what you’ve just seen, is the cherry on top. I highly recommend the approach and the Kantar team, who expertly guided us through the process.” (2/2)

Alison Glehill, Consumer Insights Lead

Whyte & Mackay

Availability

45 markets

Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UAE, UK, United States of America, Vietnam

Want to see Kantar Live in action?

Request a demo

FAQs

How can I understand what consumers really think and feel, in the moment?

Real-time consumer insight helps you understand what people think, feel and do as it happens. Kantar Live connects you with up to 100 consumers in expert-led live sessions, combining qualitative insights with quantitative scale and AI analysis, so you can turn authentic consumer perspectives into faster, more confident business decisions.

What’s the best way to explore consumer reactions to new ideas and see what resonates?

The best way to explore consumer reactions is through live conversations that uncover not just what people think, but why. Kantar Live combines live interaction with AI and expert moderation to uncover emerging themes and probe deeper as conversations evolve. You gain insight into what resonates and why, so you can refine ideas with clarity.

When should I use real-time consumer feedback to shape decisions?

Real-time consumer feedback is most valuable when decisions can't wait. Kantar Live helps you explore early ideas, refine concepts, evaluate creative or sense-check products before launch. Live sessions, instant AI summaries and expert debriefs help teams align faster, reduce uncertainty and move from insight to action with confidence.