Guided by experts. Supported by AI. Designed for decisions in the moment.

Qual at quant scale in real time

The world isn’t waiting. Consumers are evolving faster than ever, shaped by shifting culture, emerging trends, and real-time experiences. Brands need to keep up, not just with speed but with a more holistic understanding of their consumers.

Kantar Live brings together the richness of qual and the scale of quant in one live session with expert moderators, so you gain sharper insight into your consumers and transform it into actions grounded in real human perspectives.

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Each 60-minute session connects you with up to 100 consumers, blending open-ended questions, live polling, real-time voting, and AI-powered analysis that surfaces key themes and summaries. As the session unfolds, you follow along live, ask probing questions in real time, and join an immediate expert-led debrief to determine clear next steps.

Whether shaping early innovation ideas, refining concepts, or optimising creative, Kantar Live gives you the clarity and confidence to make decisions in the moment.

More than just technology

Where human expertise meets AI

Kantar Live combines AI with expert guidance and proprietary frameworks to shape every live session and unlock meaningful insights fast.

Deeper insight, wider perspective

With rich qualitative depth and quantitative scale in one seamless experience, you capture what your consumers think, feel, and do, helping you understand both the data and the people behind it.

Fast, flexible, built for scale

Flexible sampling options to match your budget, audience, and agility needs, from cost-effective Eco-system recruitment to Kantar Profiles, all the way to traditional qual panels.

What sets Kantar Live apart?

01

Qual and quant in perfect sync:

Explore emotional depth and sense check what matters most, all in one place, without trade-offs or switching tools.

02

AI-powered from start to finish:

AI supports the full workflow, from recruitment fraud prevention to live probing and real-time summaries. Refine questions, test hypotheses, and adapt as the session unfolds.

03

Active engagement, not just observation:

Lively, interactive sessions where participants share, react, and vote in real time, creating momentum that makes insights more vivid and actionable.

04

Built on Kantar’s best thinking:

Grounded in proven brand equity frameworks and behavioural science, so you can move forward with insights you trust and decisions you can stand behind.

05

Expert support that scales with you:

From setup to debrief, Kantar experts are with you throughout, helping you shape the session and turn insights into confident actions.

06

Global reach, real-time speed:

Connect with consumers in the moment—wherever they are—with the flexibility to match your timelines.

What brands are saying about Kantar Live

“Kantar Live is great for seeing responses in real time and analysing the data. We can see what is appealing to consumers or not and understand what needs to be asked to follow up. This will help us better shape the concepts and have a better understanding of the topic.”

Rina Palacio, Global CMI Manager
Dove International, Europe

“I’ve used Kantar Live on recent comms projects. The session was highly engaging and allowed us to work through a large amount of stimulus efficiently. Live collaboration with the Kantar team made it interactive and insightful. Turnaround was very fast, under 24 hours from fieldwork to results, enabling swift decision-making.”

Oana Stroie, Insights & Analytics CAP Europe
Finish & Vanish
Reckitts

“We had a fantastic experience using Kantar Live for our qualitative and quantitative triggers and barriers study in Thailand for Schweppes. The speed and depth of analysis were truly impressive, with an incredibly fast turnaround on the report. Kantar Live provided rich, scalable insights, making it a highly efficient and effective solution.”

Rivesh Misra, Human Insights Director
The Coca-Cola Company

“During our early innovation process, Kantar Live gave us the clarity and speed to fine-tune our concepts and move forward with confidence into concept testing.”

Christina Inocentes, Strategic Insights Lea
APAC Innovation Hub
Heineken

Availability

45 markets

Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UAE, UK, United States of America, Vietnam

Want to see Kantar Live in action?

Request a demo