Drive brand growth across every customer signal with Meaningfully Different Experiences (MDX)
Kantar’s MDX methodology helps brands modernize their CX and drive market share by turning every customer signal into competitive advantage.
Our approach focuses on creating standout, memorable experiences that move beyond frictionless interactions to deliver meaningfully different moments that competitors cannot easily replicate.
Explore our point of view and how we help our clients transform their brands through meaningfully different experiences.
Don’t miss our new report! Across industries and geographies, brands deliver strong customer experiences yet fail to grow. The core challenge is to shift from delivering “good CX” to creating distinctive experiences that drive real commercial outcomes. Kantar's ExperienceEvaluator studies across five markets reveal why: functional excellence has become table stakes.
Brands grow not by satisfaction alone but by creating meaningfully different experiences. Difference predicts growth better than NPS or CSAT. Distinctive, authentic, and memorable interactions build long-term brand strength and pricing power.
Every interaction – apps, service calls, product use – shapes 75% of brand perception, while paid media contributes just 25%. Success comes from making these touchpoints meaningfully different, not just pleasant, and drives loyalty and market share beyond mere satisfaction.
