We deliver the intelligence to power brand growth in the AI era

We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.

Signal Intelligence

Keep a constant pulse on consumers and markets

  • Brand Monitoring and Guidance
  • Customer Experience
  • Consumer and Retail Trends
  • Research Services

Decision Intelligence

Power optimal marketing choices with predictable ROI

  • Creative Testing and Optimisation
  • Media Effectiveness
  • Innovation and Product Development
  • Marketing ROI Measurement

Strategic Intelligence

Drive growth strategies that connect brand actions to enterprise value

  • Brand Strategy
  • Kantar Consulting
  • Qualitative Research
  • Sustainability

All powered by the Kantar Intelligence Engine

The industry’s leading AI platform – fueled by uniquely robust human and synthetic data, trained on unrivaled IP, and amplified by global expertise.

Explore All Solutions
brand
Brand Strategy 
Learn how to shape your brand future.
solution
Kantar's Consulting Practice
Consultants around the world partner with clients to inspire actionable solutions that drive brand growth.
Asia consumer insights
Consumer and Shopper Behaviour
Decoding consumer and shopper behaviour to shape your brand future.
creative
Creative Testing and Optimisation
Build stronger campaigns and supercharge the impact of your media investments.
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Customer Experience
Transform your brand with Meaningfully Different Experiences.
solution
Innovation and Product Development
Accelerate growth through innovation.
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Brand Guidance
Guidance to shape your brand future.
Media Reactions 2024
Media Effectiveness
Shape your media strategies to fuel brand growth.
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Qualitative Research
Quintessentially human
solutions
Research Services
Get trusted answers from your customers and non-customers.
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Sustainability
Sustainability consultancy services that help you identify 'where to play'.