Sustainability: The India Story

Sustainability is one of the biggest business opportunities today. 77% of Indian consumers are willing to invest time and money supporting companies that do good, and in fact 74% are already factoring in Sustainability concerns, at least once in a while, when making purchase decisions. More than ever, people are demanding that businesses as well as governments take action and are looking to brands to take an active role in shaping the narrative for not just a new normal, but a new better.

Kantar is excited to announce the launch of the Sustainable Transformation Practice in India.

Data from our inaugural Sustainability India study reveals some valuable insights for brands. The study delves deep and identifies the concerns of our society and how behaviour is evolving. It understands the role brands can play in shaping the future and supporting positive change. It allows you to learn how your brand can effectively approach sustainability through a simple framework for success.

Download the full infographic here.