Kantar’s Entertainment on Demand service tracks the full digital subscription customer journey across music and video. With a quarterly survey from 20,000 (US) and 12,000 (GB) longitudinal panels, plus 2,500 boost sample of new subscribers per quarter for each country, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/ dissatisfaction, advocacy, loyalty and switching.

This offering helps the entertainment industry (service providers, cable and satellite companies, platform providers, production studios) and City analysts and investors understand the full entertainment subscription service consumer journey.


Latest news
A picture of a hand holding a remote control pointing towards TV screen which says "new episode" onscreen
Disney+ had a particularly strong three months to March 2021, in which it celebrated its one-year anniversary in the UK, capturing 22.9% of new subscribers.
Our Entertainment On Demand service in the US reveals that SVoD subscriptions reached 241 million by March 2021.
While “Wonder Woman 1984” gave HBO Max a strong finish, Disney+ carried 2020 for new SVoD subscribers.

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