Kantar’s Entertainment on Demand service tracks the full digital subscription customer journey across music and video. With a quarterly survey from 20,000 (US) and 12,000 (GB) longitudinal panels, plus 2,500 boost sample of new subscribers per quarter for each country, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/ dissatisfaction, advocacy, loyalty and switching.

This offering helps the entertainment industry (service providers, cable and satellite companies, platform providers, production studios) and City analysts and investors understand the full entertainment subscription service consumer journey.

 

Latest news
UK-EOD-Q4
12.9m SVoD subscriptions were taken out in the UK last year, and Amazon Prime Video secured 49.1% of new signups in Q4.
US-EOD-Q4
While “Wonder Woman 1984” gave HBO Max a strong finish, Disney+ carried 2020 for new SVoD subscribers.
Entertainment on Demand report image

Amazon Prime Video continues to show strong subscriber growth, buoyed by uptake of overall Prime memberships.

Get in touch with any questions, or to book a free consultation.