Kantar’s Entertainment on Demand service tracks the full digital subscription customer journey across music and video. With a quarterly survey from 20,000 (US), 12,000 (GB) and 12,000 (Germany) longitudinal panels, plus 2,500 boost sample of new subscribers per quarter for each country, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/ dissatisfaction, advocacy, loyalty and switching.

This offering helps the entertainment industry (service providers, cable and satellite companies, platform providers, production studios) and City analysts and investors understand the full entertainment subscription service consumer journey.


Latest news
Despite video streaming penetration remaining flat overall, Amazon Prime Video attracted over a third of new video streaming subscriptions, 14 percentage points higher than Q1 2021.
Great Britain’s appetite for video-on-demand subscription continues, with Amazon Prime capturing newcomers, and Netflixers proving to be the most loyal.
New US video subscribers dropped by 12.9% year on year, while Amazon Prime Video growth remained consistent... posing serious competition for Netflix.

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