Our unique, AI powered Marketing Mix Modeling (MMM) approach takes into account all factors influencing your business and your brand. With this insight, we help you understand how your campaigns performed in a holistic way, from media investment, to creative quality.
LIFT ROI automatically sources data from inside and outside of your business, giving you the power to analyse your campaigns more thoroughly than ever before, whilst saving you time. Influences such as brand strength, competitor activities, distribution, interest rates, inflation, Covid-19 trends or even the weather, can now be built into your reporting.
With this wealth of data in one place, you have the ability to assess the effectiveness of your campaigns, and with the power of AI, you can now predict future campaign performance too.
The future of marketing mix modelling (MMM) is here.
Kantar's AI Platform helps marketing optimise future media investments and predict the business results. Find out more here
Higher optimisation potential due to hyper-granular output
Always accurate
It measures and optmises for direct and indirect impact
It measures the power of creative
Intuitive interfact with modelling powered by AI
- How should I measure marketing effectiveness?
- How does my marketing contribute to sales growth?
- How are my channels and touchpoints driving sales?
- What should the balance between my short- and long-term marketing investment be?
- How should I optimise my marketing budget to reach our business target?
- What should my media split look like to increase my marketing budget's effectiveness?
LIFT ROI enables marketing optimisation at the most granular level
In a highly complex media landscape, the ability to measure and optimise at the most granular level provides marketers with the precision they need to drive marketing effectiveness.
Our holistic MMM approach reliably and transparently links your marketing spend with sales KPIs at the most granular level – down to the individual publisher.
Modelling runs on daily (or weekly) business data, seizing the impact of market activities on sales at the highest granularity level.
Models can be updated on a frequent basis, enabling you to analyse and optimise your marketing budget to drive marketing profitability and brand growth.
A user-friendly, insight rich dashboard
Analyse, evaluate and optimise your marketing activities in near real-time with the intuitive, end-to-end analytics dashboard in LIFT ROI.
Access historical media impact data
Monitor and manage ongoing campaigns and base sales against your company’s KPIs with a unified marketing investment and ROI overview.
Gather strategic business insights
Get a holistic overview of all business drivers, including all internal and external factors impacting your business.
Predict and optimise for future scenarios
Optimise your marketing investment and predict the impact on sales based on your budgets or business goals.
"Because of the LIFT ROI model and the optimisations we're running, we have been able
to optimise our future media mix to improve our return on investment to incremental revenue
by at least 20%."
Liam Loan-Lack, CMO, My Muscle Chef
"The LIFT ROI predictions helped us achieve 96.97% accuracy in sales prediction based on the recommended media mix. The predictions turned out to be quite rigorous and correct time after time."
Per Christian Werenskiold, Marketing Strategy and Effectiveness, Telenor
"LIFT ROI has improved our marketing team's effectiveness by providing comprehensive insights beyond media implementation. These insights help us optimise our media spend, non-media mix, and budget toward brand building, resulting in better overall performance. With LIFT ROI, we can focus on long-term brand building and planning. "
Owain Jevons, Marketing Performance and Planning Manager, TSB Bank
Using Kantar’s holistic marketing effectiveness approach, integrating creative into MMMs; KFC’s campaign delivered 1.5x sales uplift and 1.4x increased ROI.
The balanced mix of brand building and performance marketing is a key advantage for a global auto company which uses MMM models to predict car sales in the month ahead, based on always-on data ingestion that suits their market and their category.
Case study
Optimizing Brand-Building on Meta
Why do the world’s top brands perform well through good times and bad? Why do their consumers show them brand love, but more importantly, buy their products even without prompting? As a marketer, how do I use my advertising spend to achieve the same result for my brand?
In this case study, we’ll look at why brand equity matters and which media channels drive it most efficiently. This paper dives deep on Meta, which our research shows is a highly efficient brand-building platform. We'll share tips on how marketers advertising with Meta technologies can optimize their brand-building investment for long-term brand growth.
20%
increase in ROI
due to optimised media mix
17%
sales increase
in just 6 months
42%
increase in profit
9.2%
reduction in annual churn
across entire product portfolio