Campaign Effectiveness & ROI

Find the right mix of channels, messaging, creative and format, to optimise return on your marketing investment.
campaign effectiveness
Benefits
01

Optimise your media campaigns

Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.
02

Link campaign effectiveness to purchasing

Boost returns on your media investment through the lens of actual consumer behaviour, and with a single-source approach.
03

Improve touchpoint ROI

See which touchpoints have the greatest impact and how they work together to get the most from your media and marketing spend.
04

Build your brand with digital advertising

Maximise return on your digital investments. Learn what works for your brand in different digital contexts.
Featured solutions
Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.
See which touchpoints have the greatest impact, and how they work together, to get the most from media and marketing spend.
Maximise return on your digital investments. Learn which campaign elements work best for your brand in different contexts.
kantar creative effectiveness awards winners
Kantar Creative Effectiveness Awards
Discover the top 10 creative and effective Digital, Print & Out of Home and TV ads from the 10,000+ ads we tested for clients in 2019.
Find out more