MONITOR Analytics
Proprietary data tools that connect human-centric insights to your database to inform decisions, strategy and messaging.

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Overview

Built from U.S. MONITOR data and projected on to a national marketing database of 240 million U.S. adults, our tools connect human-centric insights to your customer database for immediate activation on your CRM system, as well as online and offline platforms.

Key features

Connects human insight to different populations

MotiveMix® Dimensions tap into the motivations driving behaviour and accelerate strategic activation of your targets.

Focusing on the segments that deliver the greatest value

MindBase®, a syndicated attitudinal segmentation, can quickly and economically segment your customers and marketplace.

Uncovers the drivers of wellbeing for your business

The Wellbeing Framework offers a broad perspective on wellbeing using health, social and financial attitudes.