Episode 1 – A conversation with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
As part of our report on the world’s most valuable brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal, about key brand-building strategies that differentiate, protect value, and advance sustainability credentials.
Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report.
Episode 2 – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz
Following Cadbury’s entry into the Kantar BrandZ Top 20 Most Valuable Global Food & Beverage Brands 2023, hear how Mondelēz has overcome the challenges of the past year, including inflation, and ensures its brand-building strategies are strengthening consumer connections across the world.
Episode 3 – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola
In 2023, Coca-Cola re-entered the Kantar BrandZ Top 10 Most Valuable Global Brands. Listen in to hear Stephan talk about the role of marketing and brand-building today, and how Coca-Cola is strengthening its brand both globally and locally.
Episode 4 – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA
AIA rose four places this year in the Kantar BrandZ Global Top 100 ranking amid continued expansion into health insurance and health services. Hear more about how AIA approaches industry challenges, maintaining a solid relationship with consumers and drives a strong sustainability agenda.
Episode 5 – A conversation with Ravi Santhanam, CMO, Head Corporate Communications, HDFC Bank
HDFC Bank first entered the Kantar BrandZ Global Top 100 in 2015, and rose five spots in 2023 to reach number 56. Hear more about how India’s leading bank has accelerated its progress in digital, sustainability and more.
Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University. In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.
Latest episodes are listed here, and you can listen wherever you normally get your podcasts.