Future Proof: What does it mean to be color brave?

As the Black Lives Matter movement gains momentum worldwide, Kantar experts explain the importance of color bravery.
20 July 2020
Melissa Hansberry

Director, Client Leadership

Stephen DiMarco

Chief Digital Officer, Insights Division, North America

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What is the difference between being “color blind” and being “color brave”? Why does it matter? How can brands be braver when it comes to inclusion, diversity and equity? And what is it about this moment in time that has brought color bravery to the fore? Felipe Thomaz (Associate Professor of Marketing, Saïd Business School) speaks to Melissa Hansberry and Stephen DiMarco from Kantar, about this ongoing work – research into color bravery – and the role of brands in shaping and ultimately improving society.

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Future Proof is the marketing podcast from Saïd Business School, Oxford University, and Kantar.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

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