Podcast: What is the best way to grow a business?

What do over-performing companies do differently? What are the building blocks for growth? Marc de Swaan Arons tells us.
12 May 2019
IRG flock of birds
Tara Prabhakar
Tara
Prabhakar

Global Director of Qualitative, Insights Division

The Initiative for Real Growth has analysed a huge range of research, including hundreds of C-suite interviews, to uncover the factors that drive sustainable, top-line business growth.

In this episode of Future Proof, co-founder of the Institute for Real Growth Marc de Swaan Arons (Kantar) talks us through the findings, and explains what distinguishes an over-performer from an under-performer. He talks about whole-brained marketing, the importance of open cultures and anticipative organisations, how to better define your market and business model(s)… and why humanised growth works best.

Hosted by Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School (Oxford University) and Tara Prabhakar from Kantar.

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Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

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