Recently returned from CES in Vegas, Marco Rimini (Chief Development Officer at Mindshare) feels he has glimpsed the future – as well as a few things that probably won’t come to be. So what’s likely to change in the media world, and particularly the media agency, in the next year… or even decade? Marco tells Jane and Andrew about the rise of shoppable content and how it affects the traditional media plan, the inspiration we can get from China, the role of data and analytics in media planning, and the changing nature of agency-client relationships. He touches on some big ethical debates: where is the legislative framework for the use of AI? Will customers mind a more ‘predictive’ marketing approach? And what can media agencies do about climate change?
Notes
Future Proof is the marketing podcast from Saïd Business School, Oxford University, and Kantar.
In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.
Listen to all the episodes wherever you get your podcasts.