Emerging methods in online assortment and portfolio prioritisation

Join our webinar and learn how to build an assortment and portfolio prioritisation strategy that considers the unique set of dynamics encountered by ecommerce sales planning teams.
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Christina Anderson
Christina
Anderson

Senior Director, Consulting Division

The importance of online retail growth for CPG suppliers and retailers was thrown into overdrive as a result of the global pandemic. According to Kantar’s ShopperScape data, a total of 79% of shoppers have purchased online in the last year. And Kantar’s retail analysts predict 63% of retail growth to come from online channels in the next five years.  

A sophisticated method to online assortment and portfolio strategy is table stakes for COVID-era category and digital sales planning teams. While basic principles such as incrementality can be taken from Brick & Mortar assortment and space planning, ecommerce planning requires a unique set of considerations. 

There are a multitude of dynamics to consider in ecommerce. The shelf is not actually unlimited – according to a report by Profitero, 71% of sales come from page 1 of search. And there is a variety of resource and financial constraints that would make it unprofitable to use existing assortment and space planning methods alone – or worse, none at all.  

Register below to join the discussion and hear what we are doing to help CPG suppliers build a comprehensive, scalable approach to online assortment and portfolio planning. In this short 30-minute presentation, our Digital Retail Leaders will establish best practices for online assortment and portfolio optimisation so you can maximise sales and resource efficiency, and build a sustainable growth plan with your online customers.  

Register now for the webinar

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Online Assortment and Portfolio Optimisation
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