The sustainability revolution has been propelled by the shifting values of society. It affects all categories, completely reshaping consumer demand. This critical trend is one that no brand can ignore, not just because of the risks it represents but more excitingly the opportunities it opens.
Evidence shows that when done right, sustainability helps brands grow, helping brands to predispose more people, and find new spaces to flourish. However, currently, only a few brands across categories are highly endorsed by consumers on sustainability, leaving an unprecedented window of opportunity to build equity and competitive advantage through sustainability marketing.
Of course, navigating the maze of social and environmental issues isn’t straightforward. Following a surge in action from brands over recent years, our data finds that, on average, 52% of people say they have seen or heard false or misleading information about sustainable actions taken by brands.
As a response, brands are now taking the time to ensure public-facing communications are backed by measurable action before going to market. As brands prepare to raise their heads above the parapet on sustainability, we share an evidence-backed sustainability marketing framework as a path to brand growth through environmental and social actions.
During this webinar, you’ll learn:
- Why sustainability marketing matters and can’t be ignored
- How you can leverage environmental and social actions to build a strong brand
- How to start planning for the role of sustainability in your brand building
Don’t miss out: Wednesday 25 September 2024
If you can’t make the date, register anyway and we’ll send the recording.