Shopper Marketing

Understand and optimise purchase journeys, and store, shelf and point-of-sale layouts, to sell more and boost brands.
Benefits
01

Discover when and how to influence shoppers

Identify the key moments of decision making, and activate opportunities for brand and category growth – in any channel.
02

Maximise return on in-store investments

Quickly and cost-effectively test and optimise merchandising, packaging, communications, promotions and more.
03

Plan for the future of retail

Get an evidence-based roadmap to category growth, based on the future of the shopper, category and retail landscape.
04

Win shoppers online

Identify the size of the digital commerce prize, the triggers and the barriers, and the ideal marketing mix.

Client results

Aerial photo

Showing a hotel how digital touchpoints influence consumers

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Taking photo with smartphone

Greater in-store impact by understanding smartphone shoppers

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Circuit board

Helping a leading manufacturer win with shoppers

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Featured solutions
Omnichannel Path to Purchase
Influence shoppers, increase sales or drive brand conversion at each stage of the path to purchase, online and offline.
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Store, Shelf & Point of Sale Optimization
Win in store by understanding how shoppers make decisions. Optimize store, shelf and point-of-sale (POS) material to convert sales.
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Qualitative Shopper Research
Uncover how shoppers really make decisions - their true motivations and influences - to drive sales, in store and online.
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Additional solutions
Retail & Shopper Analytics

Also within Consumer, Shopper & Retail