People are moving away from fixed beauty rituals, the predictable morning routine, the structured evening regimen, and the traditional category-led purchase. Today, what truly matters is whether a product fits the moment and delivers a result that feels worthwhile.
This shift has led to the idea of Beauty Spaces, the real moments in people’s lives when beauty and personal care products are actually used, not just bought, discussed, or planned for. These moments could be getting ready for the day, freshening up after a workout, preparing to socialize, or unwinding at night.
By mapping when and why people naturally reach for products throughout the day, Beauty Spaces reveal how beauty fits into real life, creating opportunities for brands to meet consumers in the moments that truly matter.
- A breakdown of the “Beauty Spaces” that define when and why people actually use beauty products
- Global data on what’s growing, what’s fading, and how shoppers are rewriting habits across age groups
- Perspectives on how brands need to show up in the right moments, not just on the shelf
In this session, our team explores the key insights from this year’s report, including:
- Where and when beauty products are actually being used in real life
- How to identify and grow within high-value moments in the day
- Why understanding usage behaviour is now critical to brand relevance, pricing decisions and portfolio planning
Face value 2023: The global foundation of beauty insights
The contours of Beauty are constantly being redrawn across the globe, with every shade, shimmer, and shine unveiling novel narratives. Uncover the usage and purchasing patterns of beauty shoppers.
Responding to Consumers' Real Lives Matters More Than Routine in Beauty
The beauty industry is evolving in 2024, moving away from rigid routines toward more flexible, needs-based product use. Consumers now engage with beauty through "Beauty Spaces"—specific moments like “Work Mode,” “Sweat & Reset,” and “Evening Exhale”—where products serve practical roles such as enhancing confidence or promoting relaxation.
Contact our experts
Reach out to our team to learn more about how this market could perform over the coming months, and where the growth opportunities are.
Leave your details below and one of our experts will contact you.