Kantar Worldpanel Beauty offers comprehensive consumer insights and market intelligence for the Beauty and Personal Care industry, leveraging its longitudinal tracking of various product categories such as facial skincare, colour cosmetics, fragrance, hair care, body care, and male grooming. We can help understand consumer choices of brand, product, competition, retail distribution together with usage behaviour and perception.

How we can help you

  • Discover the dynamics of consumer behaviours across channels such as online, in-store, and direct-to-consumer when it comes to beauty products.

  • Uncover generational variation: from Europe’s mature beauty buyers, Asia’s tech savvy skin care savants, to Americas’ Gen Z trendsetter and Latams’ Heavy weight Gen X, dive into the diverse Beauty narratives unfolding across the continents.

  • Get the gloss on the bottom line: how are brands realigning their strategies to resonate with the ever-changing consumer Beauty ethos and aesthetics?


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Latest insights

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Face value: The global foundation of beauty insights

The contours of Beauty are constantly being redrawn across the globe, with every shade, shimmer, and shine unveiling novel narratives. Uncover the usage and purchasing patterns of beauty shoppers.

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Beauty Trends in Asia 2022

This annual report unveils the insights behind beauty shoppers’ decisions. Covering nine Asian markets – Mainland China, South Korea, Taiwan, Thailand, India, Indonesia, Malaysia, the Philippines, and Vietnam – it looks at trends in the facial skincare, colour cosmetics, hair care and body care categories.

Read the 2022 report

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On trend: the evolving Beauty consumer

Less is more: How has the pandemic shifted the Beauty market? Our 2022 global study reveals weekly makeup usage fell 28% and lipstick usage was down 40% compared to 2019. Find out how to future-proof the Beauty sector now. 

Read the 2022 report

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Contact our experts

Reach out to our team to learn more about how this market could perform over the coming months, and where the growth opportunities are.