Omnichannel Path to Purchase
Influence shoppers, increase sales or drive brand conversion at each stage of the path to purchase, online and offline.
Overview
Make sure you convert sales along the path to purchase and get better ROI on your shopper marketing with Shopper Journey. It shows you when and how to influence shoppers in key moments of decision making and provides direction on how to activate opportunities for brand and category growth, whatever the channel – digital, mobile, or bricks and mortar.
Key features
The complete picture
We map all the touchpoints that matter along each person’s purchase journey and the impact they have on brand and sales.
Actionable direction
Identify and activate the best ecommerce and in-store opportunities for sales growth by category, channel, customer and brand.
Global expertise
Our shopper experts worldwide combine the latest thinking and best practices to help you make the right decisions.
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