Cannes, France, Tuesday 17 June 2025, 8am CET: Kantar, the world’s leading marketing data and analytics company, reveals the winners of its second annual Brand Blueprint Awards, celebrating the brands leading the way in marketing disciplines proven to deliver sustainable brand growth. This year’s winners include Disney, Google and Desperados, among 14 category winners celebrated at a ceremony in Cannes yesterday, 16 June.
Each award represents a Growth Accelerator from Kantar’s Blueprint for Brand Growth. The Blueprint is an evidence-based approach built on 5.4 billion attitudinal and 1.1 billion behavioural data points covering the past decade. Powered by Kantar's externally validated Meaningful, Different and Salient framework, it proves that brands which are meaningfully different to more people command up to five times the market penetration compared with their competition.
Commenting on the winners, Kantar Chief Executive, Chris Jansen said: “We believe in the power of brand. The best marketing is about getting more people thinking about your brand, being more present, and innovating to find new spaces in which to grow. This year’s Brand Blueprint Award winners showcase the best of these behaviours. It’s wonderful to celebrate their expertise and smart and creative thinking. Congratulations to them all.”
Full list of winners
Each award represents a Growth Accelerator from Kantar’s Blueprint for Brand Growth. The Blueprint is an evidence-based approach built on 5.4 billion attitudinal and 1.1 billion behavioural data points covering the past decade. Powered by Kantar's externally validated Meaningful, Different and Salient framework, it proves that brands which are meaningfully different to more people command up to five times the market penetration compared with their competition.
BrandZ 20th Anniversary Brand of a Generation – Google
Google wins this special award for the role brand equity has played in driving exceptional growth for the brand over 20 years. Now a brand worth over $840 billion, Google has grown 2,144% since it featured in the first Kantar BrandZ Most Valuable Global Brands ranking in 2006. While first known for the dominance and superiority of its search capabilities, it is now increasingly growing thanks to its diverse portfolio of digital products designed to simplify and improve consumers’ lives.Most Meaningfully Different Brand – Disney
Awarded for the strength of its Meaningful Difference score within Kantar’s BrandZ Top 100 Most Valuable Global Brands ranking, Disney has an exceptional performance across its entertainment properties. In fact, the brand stands ahead of all global competitors among all consumer brands, and ahead of expected brand equity relative to its share of market. This is a clear indicator of both future potential and brand value growth, representing the opportunity to expand both within and beyond its existing categories which CEO Bob Iger alluded to earlier this year, when he said Disney has “more [projects] being designed, developed and built today than at any other point in the last 70 years", including a new park in Abu Dhabi.Commenting on the winners, Kantar Chief Executive, Chris Jansen said: “We believe in the power of brand. The best marketing is about getting more people thinking about your brand, being more present, and innovating to find new spaces in which to grow. This year’s Brand Blueprint Award winners showcase the best of these behaviours. It’s wonderful to celebrate their expertise and smart and creative thinking. Congratulations to them all.”
Full list of winners
| Award | Winner |
| Most Meaningfully Different Brand | Disney |
| Most Meaningfully Different: Breakthrough Brand | UNIQLO |
| BrandZ 20th Anniversary Brand of a Generation | |
| Most Creative Effective Ad: Digital/Social | Desperados, for The Beer With Latin Vibe |
| Most Creative Effective Ad: TV | Deliveroo, for Octoman |
| Most Progressive Ad | CeraVe, for Grandma |
| LINK AI Award | Freya’s |
| Most Sustainable Brand | Natura |
| Most Preferred Ad Platform | Amazon and TikTok |
| Best Shopper Conversion Brand: Food & Beverage | Lay's |
| Best Shopper Conversion Brand: Beauty/Homecare | OMO |
| Meaningfully Different Innovation: FMCG | Dove |
| Meaningfully Different Innovation: Non-FMCG | Google Cloud |
| Experience Power Award | ALDI SÜD |
| Most Effective Campaign | Tinder |
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