Whether old favourites or innovative challengers, FMCG brands touch the lives of most consumers multiple times each day. Kantar helps you deliver the goods, by providing a deeper understanding of the UK & Ireland FMCG industry.
Consumers’ desire for physical goods covering both life’s essentials and lifestyle choices remains a constant. But everything about meeting these desires is in flux. Personal health and the shared environment have moved up the agenda for many individuals and governments. How, where, what and why people consume is influenced by the evolving world they live in. Not only do FMCG brands need to anticipate trends, they also need to deal with changing routes to market and retailer offers.
Grocery Market Share Data Visualisation
See what is happening to the grocery market in the UK, Ireland and other parts of the world.View data viz