The last decade has seen fashion and beauty increasingly democratised by digital developments. Online influencers bring you fame in the social media sphere, but can you seal the deal? Just because everyone knows a brand doesn't mean everyone is buying it. Are you making the most of retailer relationships and existing ecosystems to become an 'omnichannel' brand? Finding the right moment to act is also crucial. We can equip you with the right tools and guidance to optimise your activation strategy against the best moments for your brand.