Webinar: Designing for Stronger Data - Improving Tracker Resilience

Summary

Futureproof Your Tracker for Long-term Success

Is your tracker delivering less and costing more? Are you hesitant to make changes for fear of disrupting trendlines? Are you afraid of moving to a new tracking vendor?

Join us for a practical, insight-packed session on how to improve your tracker without losing what matters. In this webinar, we’ll show you how to identify friction points in your current survey design—and how to fix them with smarter, more empathetic approaches that reflect how people actually respond today, and ease making changes or transitioning your tracker.

You’ll learn:

  • How to spot when your tracker needs updating
  • Techniques and tips on how to address common tracker issues
  • Design strategies that can help you avoid overhauling your tracker down the line

Whether you're refreshing a long-standing tracker, building a new one or transitioning to a new panel partner, this session will help you make changes with confidence—and get stronger data in return.

Details

Date: 18 September 2025

Time: 11am EST | 4pm BST

Duration: 45 minutes

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Speaker

Steve Wigmore

Director of Agile Solutions, Profiles Division

steve wigmore