Bringing back the sparkle: Reviving Schweppes in Thailand with Kantar Live

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case study
​Rivesh Misra​,Human Insights Director, The Coca-Cola Company, said

"We had a fantastic experience using ​Kantar Live for our qualitative ​and quantitative triggers and barriers ​study in Thailand for Schweppes. The ​tool enabled us to streamline the entire ​research process, from finalising inputs ​and recruitment within a week to actively identifying insights in real time during discussions. The speed and depth of analysis were truly impressive, with an incredibly fast turnaround on the report. Kantar Live provided rich, scalable insights at a fraction of the time and cost of traditional methods, making it a highly efficient and effective solution. ​

We look forward to leveraging Kantar Live more often to unlock deeper, more complex insights from larger samples—going beyond what traditional focus groups can offer."

Challenge


Schweppes Flavoured Soda in Thailand hit a growth plateau and the reason wasn’t obvious. That’s where our challenge began. To reignite momentum, we set out with a sharp, strategic lens to crack the code—uncovering the hidden barriers, cutting through the noise, and charting a clear path to unlock new growth opportunities.


Approach

Kantar Live cuts through the chaos with speed and precision—giving us a clear view of the brand through the eyes of the consumer. In just one agile session, we uncovered the most urgent issues and helped the client prioritise what truly matters.

It’s the best of both worlds: the scale of quant meets the depth of qual. With powerful diagnostics and crystal-clear WHY’s, Kantar Live delivered rich, actionable insights that energised the client team and sharpened their focus.


Insight

Fueled by rich insights from Kantar Live, we zeroed in on the most critical lever among the 5Ps—pinpointing exactly where the brand needed to act. The data didn’t just reveal what’s working for consumers, it spotlighted clear gaps and untapped opportunities that the brand could immediately capitalise on. We achieved in one powerful session what would normally take two months, streamlining insight, speed and impact like never before.


Impact

Insights from Kantar Live helped the team realise the unique challenges that Thailand presents, and how Schweppes’ positioning is different to other key markets. A new direction for Schweppes in Thailand will help unlock its future growth.
 
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