Challenge
Schweppes Flavoured Soda in Thailand hit a growth plateau and the reason wasn’t obvious. That’s where our challenge began. To reignite momentum, we set out with a sharp, strategic lens to crack the code—uncovering the hidden barriers, cutting through the noise, and charting a clear path to unlock new growth opportunities.
Approach
Kantar Live cuts through the chaos with speed and precision—giving us a clear view of the brand through the eyes of the consumer. In just one agile session, we uncovered the most urgent issues and helped the client prioritise what truly matters.It’s the best of both worlds: the scale of quant meets the depth of qual. With powerful diagnostics and crystal-clear WHY’s, Kantar Live delivered rich, actionable insights that energised the client team and sharpened their focus.