Turn intent into action with Sustainability Sector Index fresh insights
Brands need a new approach to sustainability if they are to appeal to 2026 overwhelmed consumers. They need to help people act, not ask them to care more.
Climate and environmental momentum has softened but it remains the #2 global concern based on unprompted mentions. Momentum and the importance of tackling inequality and social justice remain strong.
Kantar’s new booklet explains why brands can’t afford to dial back and why they need to be inclusive, show the proof and reward the actions people take.
This must-read guide for brands features exclusive new data from the Sustainability Sector Index and sets out the specific issues brands need to tackle in 2026.
Download your copy here:
70
%
of consumers say people like them need to do something to fight the climate catastrophe.
41
%
of people don't know where to find sustainable / ethical products or services
26
%
of consumers say brands are doing something about climate change and environmental issues. Just 22% say the same about social issues.
57
%
of people say they have seen, or heard, false or misleading information about sustainable actions taken by brands
Watch the webinar on demand
People still care about sustainability, but many are unsure what to trust. Watch this on demand webinar to see what the latest Sustainability Sector Index shows brands can do to communicate clearly and credibly.
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Sustainability Sector Index 2026
Understand how people really view sustainability today, and where your sector has the greatest opportunity to act with impact. Get in touch to explore how SSI 2026 can support your strategy, activation and decision making.
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