Amazonians are doing award-winning work, you could be too.

Kantar Creative Effectiveness Awards celebrate great creative content around the world from over 13,000 ads we tested in 2022. This year Amazon has been recognized for its stellar creative in the Outdoor/Print, and TV categories.

Use the form to request the full learnings from this year’s creative effectiveness awards and subscribe to the monthly Amazon newsletter with curated insights to satisfy your customer obsession.

#5 AWS, 'When I Grow Up' (TV)

This ad highlights the day of a child with his grandparent outlining all the technology (supported by AWS) that was used in the process. The strong sense of positivity and anti-ageist representation of senior citizens is what makes this ad so effective.

#8 'Amazon Business Smart Business Buying Brand Awareness Campaign (Outdoor/Print)

Striking in its design and use of color, this ad uses a few simple words to show what Amazon Business can do for viewers. This ad has been cleverly constructed from a behavioral point of view: the face attracts attention with the model's gaze directed at the message.

#5 Prime Video, Hotel Transylvania (Outdoor/Print)

The family-friendly vibe and high "stopping power" of this ad landed it in this year's ranking. With funny characters, bright colors and a mirror effect that hints at the narrative of the transformative aspects of the film, this ad was a winner with parents and researchers alike.

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