The banking sector maintained its presence in the BrandZ Top 40 Australian Brands 2019, despite the total ranking value dropping by 5% to US$96.8 billion.
The dividing line between many of the best-performing brands and those that have struggled is consumer trust. Brands that were able to win the trust of consumers, and achieve meaningful difference against competitors performed six times better than those that fell behind in these areas.
Watch the Top 40 countdown video
Take a look at the key players in the ranking.
Kantar and WPP have published the 2018 BrandZ™ Top 40 Most Valuable Australian Brands ranking and report.
This new annual report tracks the value of Australia’s most valuable brands and provides insights on the potential of other strong brands. The total brand value of the 2018 BrandZ Top 40 is US$16.4 billion. Ninety percent of the total US$101.6 billion brand value is split between banks, retail, telecom providers and insurance.
What's missing from Australia’s brand mix is technology, which can be a key driver of total brand value in most large economies as well as being easily exported into other markets.
Read the new report and ranking to learn more about Australia’s most successful brands and key lessons for building strong brands that stand the test of time.