Join Kantar at Cannes Lions 2026

Turbo-charging marketing performance with AI-driven campaign intelligence

Winning brands turn intelligence into advantage. This session shows how AI merges creative and media intelligence into a single growth engine.

Learn how smarter signals, stronger storytelling, and precise activation can help your brand outperform the market.

Creative consequences: why the world’s strongest brands create the world's best ads

Creativity is the industry’s most celebrated asset – but least understood growth driver. Join the premiere of the largest-ever global analysis in collaboration with Saïd Business School that proves how creative quality and brand strength fuel each other.

Drawing on more than a decade of Kantar LINK and BrandZ data, we reveal how great advertising builds brand equity, the creative elements that drive long-term brand growth, and how to turn creativity into a practical advantage.

Inside the sustainability leaders playbook for brand growth

What sets sustainability leaders apart? This session brings together top-ranked brands, based on consumer ratings of over 2,000 organisations, for a candid panel on how sustainability drives equity, growth, and sharper creative choices.

Equip yourself with the strategic intelligence to power real sustainable transformation.

Creativity is business: Europe's most effective advertising

For the first time, Kantar is partnering with European Creative Agencies on the “Creativity is Business” initiative. Brand managers and creative directors will share insights into the performance of 10 European campaigns nominated for Cannes Lions.

Creative ReCode: how to sell to humans and algorithms

Creative campaigns and creator content have a second audience: they need to win round both people and LLMs.

This session explores how machines and humans interpret creativity differently, what that means for brand building, and introduces The Creative ReCode, a new playbook for growth.

The creative power of sports

Sport remains one of the last shared cultural stages and a rich environment for signal-driven learning.

This panel shows how brands can harness the live energy of fandom and athlete-creators to improve their creative choices, sharpen activation, and link brand actions to growth. Join us to learn how cultural moments can be turned into measurable advantage.

Creative Intelligence in motion

AI predicts; people validate. Join us to hear how Kantar pairs AI-driven diagnostics with in-market human measurement, backed by 250,000 creative tests and more than 100 billion human interactions, to decode the most impactful creative.

The street is the strategy: why context beats platforms

Brands don’t live on platforms; they live in moments. South African creativity reveals a context‑first playbook for winning attention in fragmented lives. This session shows why street‑level thinking outperforms platform‑first planning and what brands everywhere can learn from it.

Creator-led marketing: from chaos to catalyst

Creator budgets are rising fast, but which bets will pay off? Cut through the noise with the latest learning on what makes creator-led marketing effective.

Hear from well-known brands that have found success, using the right intelligence to make confident decisions that translate into more effective campaigns.

Made in Germany 3.0: AI meets creative reality

AI is transforming advertising, but it’s not always effective yet. Discover why German marketers remain cautious about AI, and how creative excellence continues to drive effectiveness and long-term brand growth.

Creativity is business: France's most effective advertising

For the fifth year, Kantar is partnering with the AACC and Media Figaro on the “Creativity is Business” initiative. Brand managers and creative directors will share insights into the performance of 10 French campaigns nominated for Cannes Lions. This session will be in French.

Cultural OS: New brand intelligence for winning with creators & fans

Creators, fandoms, and earned attention are powering the media multiplier. But as budgets are rising, effectiveness, ROMI, and brand growth are harder to prove.

This session shares new intelligence on creator and fandom success, spotlights what really works, and creative cases that bring it to life.