Enhance, activate and validate your data with Kantar Profiles’ data solutions.
We partner with dozens of tech and data companies for you to seamlessly build holistic views of your target audience and engage with them in meaningful ways.
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Explore our data enrichment services and partnerships
Data Enrichment
Make your research data work harder for you by matching and appending other data sources to your survey-based research for a holistic view of your target audience.
Our respondents are pre-connected to a wealth of non-survey-based data, including media exposures, purchase behaviour, psychographics and a wide variety of industry-leading data sources.
Request a quoteOur respondents are pre-connected to a wealth of non-survey-based data, including media exposures, purchase behaviour, psychographics and a wide variety of industry-leading data sources.
Client Database Matching
Connect the power of your first-party customer or consumer (CRM) data to our Audience Network for an enhanced understanding of the attitudes driving people to purchase.
Matching your CRM data enables you to target customers and prospects for specific studies, and to layer your own purchase, behavioural and membership data for deeper analytics and insights.
Request a quoteMatching your CRM data enables you to target customers and prospects for specific studies, and to layer your own purchase, behavioural and membership data for deeper analytics and insights.
Media Audience Activation and Validation
Go directly from audience insights to activation or validation with our media audience capabilities.
Tap directly into seed audiences from your research to power advanced modelling and activation of your exact target customer or prospect audience. Or, you can validate the accuracy of your existing audience to optimise targeting and media spend.
Request a quoteTap directly into seed audiences from your research to power advanced modelling and activation of your exact target customer or prospect audience. Or, you can validate the accuracy of your existing audience to optimise targeting and media spend.
Data Partnerships
Kantar Profiles has built relationships with dozens of partners worldwide to help our clients collect and connect data that truly helps them understand the people who matter most to their brand.
Available sources and platforms (market dependent) for audience enrichment and data appending include: Kantar Audience Profiles, TGI Advanced Profiling, Acxiom, Experian, AmeriLINK consumer databases, LiveRamp, CACI, Conexance and many more.
Request a quoteAvailable sources and platforms (market dependent) for audience enrichment and data appending include: Kantar Audience Profiles, TGI Advanced Profiling, Acxiom, Experian, AmeriLINK consumer databases, LiveRamp, CACI, Conexance and many more.
Client Results
Learn how a large financial institution powered their digital media strategy and optimised their programmatic digital marketing spend through survey-based audience validation and connected data solutions.
5 ways to improve the quality of your survey data
Our experts recommend five ways to approach your research projects to gain greater confidence in the quality of your data.
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