Enhance, activate and validate your data with Kantar Profiles’ data solutions. We partner with dozens of tech and data companies for you to seamlessly build holistic views of your target audience and engage with them in meaningful ways.
Our respondents are pre-connected to a wealth of non-survey-based data, including media exposures, purchase behaviour, psychographics and a wide variety of industry-leading data sources.
Client Database Matching
Matching your CRM data enables you to target customers and prospects for specific studies, and to layer your own purchase, behavioural and membership data for deeper analytics and insights.
Media Audience Activation and Validation
Tap directly into seed audiences from your research to power advanced modelling and activation of your exact target customer or prospect audience. Or, you can validate the accuracy of your existing audience to optimise targeting and media spend.
Available sources and platforms (market dependent) for audience enrichment and data appending include: Kantar Audience Profiles, TGI Advanced Profiling, Acxiom, Experian, AmeriLINK consumer databases, LiveRamp, CACI, Conexance and many more.
5 ways to improve the quality of your survey data
Download the Kantar Profiles Audience Network Book