Keep the voice of the consumer at your fingertips
Everything you need to unlock the power of consumer insights on a dynamic platform.
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Ideal for one-off projects
The quickest and easiest way to try Kantar Marketplace without upfront commitment.
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Buy in bulk and unlock more value
Simplified workflows with a hassle-free procurement process and centralised budget management.
Features and benefits
Optimal flexibility to supercharge efficiency
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Flexible service model (self-serve or with expert service)
Tailorable surveys and AI tools
Hassle-free payment using credits or prepaid assets
Commit upfront and use on any project
Simplified procurement process
Advanced analytics for fast and reliable insights
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Best-in-class, intuitive dashboards
Multi-project comparison and analysis
Project data analysis with custom tables on the go
Analytics dashboard and layout configuration
Editable PowerPoint and Excel exports
Superior methodology and data quality for confident decision making
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Proven Meaningful Different and Salient brand equity framework
Kantar’s industry-leading norms and benchmarks
Survey sample unparalleled in breadth, depth and quality
Anti-fraud technology with advanced machine learning to ensure highest quality panels
Kantar’s AI models built on comprehensive data ecosystem with real answers from real people
Simplified account administration for better project management
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Access control and permissions
Centralised credit management
Expert service to help you every step of the way
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24/7 technical support and on-demand Help Centre
First-time platform walkthrough and project guidance
Why leading brands choose Kantar Marketplace
"
I have been sincerely impressed with the speed that Kantar Marketplace can deliver results. My organisation moves at such a fast pace that most premium suppliers’ solutions are not even close to meeting; this platform has unlocked all the agility needed to match our rigorous internal timelines and enable research-informed decisions as quickly as required."
George Papadopoulos
Senior CDI Manager
Reckitt Benckiser
"
The Kantar Marketplace platform is really intuitive, and I was impressed with how easy and fast it was to set up a test. I was able to set up a multi-cell test on a Friday and by Monday we were already having conversations with the marketing team and agency about results."
Gladys Diaz
Brand Intelligence Analyst
Heineken UK
"
Kantar Marketplace helped us raise the bar on creative excellence by providing a rapid, robust, insightful and cost-effective way to test our creatives. The platform’s UX is intuitive and reliable, and the service we receive from the team is second-to-none!"
Simon Hughes
Insights and Research Director
Mastercard Europe
"
The Kantar Marketplace platform is super-quick, easy and very intuitive. Even its lowest cost solution delivers so much more for your money than competitors."
Louise Abbott
Consumer Insights Manager
BRITA Water
"
The concept screening programme we’ve implemented in partnership with Kantar Marketplace has given us a fully validated new product development pipeline. We’re confident in the products we’re launching and know how to optimise the concepts to maximise commercial potential."
Caroline Morley
No7 Global Insights Manager
Walgreens Boots Alliance
"
When we wanted to ensure that our new advertising campaign was well poised to meet our brand-building goals for Johnson and Johnson, we needed results fast. We were extremely impressed by the speed in which Kantar Marketplace delivered, enabling us to see results from 15 digital and TV assets in just three working days after launch."
Michael McCaffrey
Global Head, Strategy and Insights Corporate Affairs
Johnson & Johnson
Faster insights.
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