Media planning and effectiveness

Improve return on your digital media investments.
data visualization

Getting media right

Determine your optimal media mix and know which digital campaign elements work best for your brand in different contexts.

Media optimisation

Make context work for you

Find the right combinations of media context and creative so you can make effective placements and use your budget more efficiently.

 

 

Measure ad performance across channels.
Campaign optimisation

Strengthen campaign performance

Optimise campaigns in flight by understanding which media platforms, formats and creative themes have the biggest impact on brand metrics.

 


Benefits

icons

Broad ecosystem

Extensive publisher partnerships mean you can test most paid digital ad formats, as well as branded content and influencer marketing.
icons

Proven methods

Tests are designed to the highest standards so you can confidently isolate the campaign elements that are driving the biggest results for your brand.
icons

Deep expertise

With a database of over 20,000 digital campaigns, you’ll benefit from the widest context for comparison. Plus, access expert support to help you interpret your results.
icons

Results on demand

Dynamic dashboards provide rapid insight so you can act on real-time data and increase the impact of media placements and campaigns. 
train in motion
Getting media right
Learn to lead and manage efficient and effective advertising programs.
Read more