Getting media right
Plan your media buys more effectively
Look at the demographic, attitudinal and media behavioural characteristics of market-leading brands around the world to fine tune your targeting. Set your ad spend based on competitive intelligence to improve the success of campaigns.
Consumer profiling and targeting
Consumer profiling and targeting database
Make context work for you
Find the right combinations of media context and creative so you can make effective placements and use your budget more efficiently.
Strengthen campaign performance
Optimise campaigns in flight by understanding which media platforms, formats and creative themes have the biggest impact on brand metrics.