AI-powered concept testing

Predict in-market performance for early innovation concepts with ConceptEvaluate AI.

Available as an automated, serviced-only solution.

AI-powered concept testing
AI-powered concept testing projects

Anticipate which innovation concepts are likely to succeed.

Screen up to 100 concepts simultaneously with a powerful AI model trained on survey data from real consumer concept tests. Test what would have not been tested, getting feedback on more concepts earlier on in the development process, allowing for greater exploration and opening up new growth opportunities.

AI-powered concept testing dashboard

Fast insight with high accuracy.

Get feedback on your early concepts in as few as 24 hours, fast tracking your time to market. Iteratively sense check more concepts quickly without losing granularity, so you can move into in-depth testing with greater confidence.


Key metrics: Predictive Trial, Predictive Uniqueness and Predictive Relevance.

AI-powered concept testing - predictive trial

Make more confident innovation decisions.

ConceptEvaluate AI provides a cost-effective, reliable option for early concept screening, allowing you to make better decisions that can minimise risk and improve ROI as you progress through the innovation and product development lifecycle.


It is the only end-to-end AI-based solution on the market, helping you keep sensitive concepts under wraps. Get the feedback you need to move forward without exposing your next big idea to consumers.

Agile AI-powered concept testing for rapid innovation

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Results in as few as 24 hours

Save time by testing high volumes of concepts quickly and cost-effectively when you need high level, early-stage feedback.


The best of human and machine

Benefit from a powerful, survey-based AI model that has been trained on an extensive dataset of 40,000+ concepts.


Results at your fingertips

Explore your results and compare with past concept tests using an interactive analytics dashboard.

Human mind

Backed by guidance from Kantar experts

Tap into Kantar expertise in over 30 markets worldwide, who’ll help you narrow in on the most promising early concepts and move forward with confidence.

How to get started 


Create an account 

Use your Kantar Marketplace account to request studies right when you need them.


Launch your study

An expert will quickly contact you to set up your project based on your needs and timeline.


Get insights on demand

Make confident, data-backed decisions so you can move as fast as your business demands.

Pricing and availability

Serviced by Kantar


30 markets

Australia, Austria, Brazil, Canada, Chile, Chinese Mainland, Colombia, Czech Republic, Denmark, France, Germany, Greece, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, South Africa, South Korea, Spain, Sweden, Thailand, United Kingdom, United States of America

Contact us to get started

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