Creative mix optimisation

Make faster, smarter in-market campaign decisions with BrandCampaign.

Available as an automated, serviced-only solution

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In-market impact dashboard

Know how your live ads are performing.

Understand how people respond to your ads and if you are reaching your target audiences. Know which ads are most effective across markets and channels.
Engagement dashboard

Get more mileage out of your ad spend.

Quickly adjust budgeted investments based on the in-market performance of your creative and determine whether to continue running your existing ads.
Compare select screen

Optimise your creative mix across channels. 

Compare in-market performance of individual ads within a multi-channel campaign. See which executions have the most impact in order to inform future campaign decisions.

Make smarter investments with agile in-market ad testing

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Fast and flexible

You need to move fast. Our agile market research delivers insights exactly when you need them - so you can spend smarter.
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Proven expertise

Your creative is compared against an extensive database of similar ads so you can depend on the strength of your results.
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Stronger returns

Make advertising investments with confidence, knowing whether your ads are having a positive impact on your brand.

How to get started


Create an account

Use your Kantar Marketplace account to launch ad tests right when you need them.


Set up your study

An expert will contact you to set up your study based on your precise needs.


Get results fast

An expert will review your results with you, as well as 

Pricing and availability

Serviced by Kantar


Factors that may impact final price include:

Number of media tested

42 markets

Argentina, Austria, Australia, Brazil, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, Turkiye, United Kingdom, United States of America

Contact us to get started

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Exploded eBook
Agile campaign optimisation
Make faster campaign decisions by measuring in-market campaign effectiveness.
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