A practical guide to agile ad testing on Kantar Marketplace
Illuminate the path to better creative quality
Get great creative that delivers results, with the consumer front and centre
![Exploded eBook pages](/marketplace/-/media/project/marketplace/marketplace/ebooks/ebook-ad-testing-exploded_680x453.png?h=453&w=680&hash=ED8CC96FFC7F023D318AD9E86B034953)
Discover how to optimise your ads with a platform designed to move at the speed of business. Within this guide, you will:
- Learn which use cases are optimal for different types of ad testing
- Better understand which tool is the perfect fit for your project
- See the methodology that's driving these decision-quality results
- Find out why brands choose Kantar Marketplace to improve creative impact
![Kantar Marketplace dashboard](/marketplace/-/media/project/marketplace/marketplace/ebooks/link-express-for-tv-dashboard-exploded_680x453.png?h=453&w=680&hash=CBFFA951C1C54DFC5D69457CE0D0D961)
Improve your advertising ROI with purpose-built ad testing solutions.
- Automated surveys and AI-powered insights
- For digital, TV, out-of-home and print
- Self-serve or with expert support