A guide to evaluating in-market advertising performance using Kantar Marketplace

Discover powerful brand growth opportunities

Make faster campaign decisions by measuring in-market campaign effectiveness

Exploded eBook pages

Discover how to optimise your ads with a platform designed to move at the speed of business. Within this guide, you will:


  • Learn which use cases are optimal for different types of ad testing 
  • Better understand which tool is the perfect fit for your project
  • See the methodology that's driving these decision-quality results
  • Find out why brands choose Kantar Marketplace to improve creative impact
Kantar Marketplace dashboard

Grow your brand with purpose-built agile market research solutions:


  • Optimise campaign performance with in-market feedback
  • Respond to competitive activity in real-time
  • Strengthen future campaigns with insight on brand performance

Download your guide today!