A guide to building a strong brand using Kantar Marketplace
Create a path to sustainable brand growth
Track and strengthen your brand equity with the right tools at your fingertips
![Exploded eBook pages](/marketplace/-/media/project/marketplace/marketplace/ebooks/ebook-brand-v2023_680x453.png?h=453&w=680&hash=326EC8D085CABAD1784DD54A707CDBC1)
Discover how agile market research tools can help you monitor, guide, and accelerate brand growth. Within this guide, you will:
- Learn why understanding your brand equity is the ultimate path to success
- Find out the right tool for continuous brand tracking or point-in-time evaluation
- Understand the framework powering brand insights that you can trust and act on
- Discover how Kantar Marketplace can bring you closer to brand equity insights to empower your decisions
![Brand tracking dashboard](/marketplace/-/media/project/marketplace/marketplace/solutions/brand-tracking/branddynamics-category-page-benefit_680x453.png?h=453&w=680&hash=658633EE44DEACB6A6FDFDE989DA32A0)
Elevate your brand equity with purpose-built agile solutions for:
- Measuring and monitoring your brand continuously or periodically
- Reacting quickly to dynamic movements in the market
- Assessing the impact of a specific event or campaign on your brand