A guide to evaluating in-market advertising performance using Kantar Marketplace
Discover powerful brand growth opportunities
Make faster campaign decisions by measuring in-market campaign effectiveness
Discover how to optimise your ads with a platform designed to move at the speed of business. Within this guide, you will:
- Learn which use cases are optimal for different types of ad testing
- Better understand which tool is the perfect fit for your project
- See the methodology that's driving these decision-quality results
- Find out why brands choose Kantar Marketplace to improve creative impact
Grow your brand with purpose-built agile market research solutions:
- Optimise campaign performance with in-market feedback
- Respond to competitive activity in real-time
- Strengthen future campaigns with insight on brand performance