A guide to innovation testing on Kantar Marketplace
Spark your innovation pipeline
Accelerate brand growth with rapid consumer feedback
![Exploded eBook pages](/marketplace/-/media/project/marketplace/marketplace/ebooks/ebook-innovation-exploded_680x453.png?h=453&w=680&hash=6FD0247CD5A6B0859CAA015D6692555C)
Learn how the right market research platform can help you get more out of your innovation pipeline and fuel business growth. Within this guide, you will:
- Learn how successful innovation drives brand performance
- Better understand which tool is the perfect fit for each stage of the innovation and new product development lifecycle
- Discover why brands choose insights from Kantar Marketplace as the foundation for successful innovation
![Kantar Marketplace dashboard](/marketplace/-/media/project/marketplace/marketplace/ebooks/concept-testing-dashboard-exploded_680x453.png?h=453&w=680&hash=CA17E6242C475F6DE66876322FBB3AA5)
Transform the way your team approaches new product development with purpose-built innovation testing solutions.
- Idea screening
- Concept testing
- Packaging design screening and testing