A guide to innovation testing on Kantar Marketplace

Spark your innovation pipeline

Accelerate brand growth with rapid consumer feedback

Exploded eBook pages

Learn how the right market research platform can help you get more out of your innovation pipeline and fuel business growth. Within this guide, you will:


  • Learn how successful innovation drives brand performance
  • Better understand which tool is the perfect fit for each stage of the innovation and new product development lifecycle
  • Discover why brands choose insights from Kantar Marketplace as the foundation for successful innovation
Kantar Marketplace dashboard

Transform the way your team approaches new product development with purpose-built innovation testing solutions.


  • Idea screening
  • Concept testing
  • Packaging design screening and testing

Download your guide today!

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