Ad testing

LINK+ is the most powerful, flexible solution for evaluating and optimising creative, giving you the insight to create stronger ads that increase sales and build brand value. It brings together the speed of automation with the ability to tailor your project, so you get results in as few as 6 hours – fine-tuned to your campaign objectives. Whether you need a quick go/no-go decision or detailed insight to guide early creative development, LINK+ can be configured to measure only the KPIs that matter to you.

When you test your ads early in the creative development process, you can increase effectiveness by up to 12%. LINK+ amplifies the power of your advertising by delivering on your testing needs throughout the creative lifecycle. Whether you’re exploring initial advertising ideas, mood films or storyboard concepts, fine-tuning animatics or double-checking that your final execution is launch-ready, you can rely on LINK+ to help you bring the best creative ideas to life.

Stay in command of how you work. Tap into little or as much support as you need, with self-serve and serviced options so you can do it yourself or benefit from the guidance of Kantar experts at any step of the way.

LINK+ delivers, whether you want to know if your ad will drive incremental short-term sales or build your brand equity in the long term. LINK+ puts decision-quality insights at your fingertips, so you can move as fast as your business demands. View your project results in a dynamic, easy-to-use dashboard so you can start planning your next move immediately. And enable rapid, iterative learning with a single source of truth for all your projects where you can gain additional insight from analysing creative performance across campaigns.

LINK+ is backed by the world’s largest ad testing database of 260,000 ads and a global network of creative experts with decades of experience understanding how to create effective advertising. Embedded in the solution is Kantar’s proven brand equity framework, which has been validated to predict sales and brand growth.

LINK+ is augmented by the latest facial coding technology coupled with Kantar’s leading digital attention framework, neuroscience techniques and AI-powered predicted brand lift. It gives you the power to measure consumer attention, uncover the emotions your ads create and predict the impact on your brand. Act with confidence that your ads will deliver on your commercial objectives.