TV ad testing with diagnostics

Uncover insights to make your ads work better with Link Express for TV.


Available as an automated, serviced-only solution

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Elevate-your-TV-ad-performance

Elevate your TV ad performance.

Understand the strengths and weaknesses of your creative so you can fine tune your ads for even greater impact. Plus, gauge people’s instinctive emotional reactions moment by moment with an optional facial coding module. 
1-LN-and-LEX-strongest-ads

Choose the strongest ad to run.

Test different versions of your ad to understand the impact of each on engagement, brand perceptions and predisposition. And with a turnaround of as few as 48 hours, you can do it all at the speed of business.
Cross-markets

Test response to your ads across markets.

Get savvier about reusing your creative. Make data-driven decisions about whether an ad you’ve created for one market will work in another.
Make-smarter-investments

Make smarter investments in your brand.

Intuitive dashboards provide an instant understanding of ad performance so you can use your budget intelligently and be confident that your final creative will deliver results.

Optimise your ads with agile ad testing

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Simple, yet powerful

An automated survey process turns around cost-effective, high-quality results in as few as 48 hours.
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Validated methods

Backed by a database of over 200,000 ads, we’ve put a lot of thought into research rigour - so you don’t have to.
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Results at your fingertips

View all your ad test results in a single dashboard or export them in a shareable .ppt format.
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Expert support

An expert team will guide you, so you can quickly interpret ad performance and act with confidence.

Get started

01

Create an account

Use your Kantar Marketplace account to request studies right when you need them.

02

Launch your study

An expert will contact you to set up your study based on your exact needs.

03

Get results fast

View and analyse your results in as few as 48 hours via a convenient dashboard.

Get started now

Ask more from your TV ad testing

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Understand emotion

Identify how people instinctively react to your TV ads when you capture moment by moment facial expressions with our optional facial coding module.

70 markets

Argentina, Australia, Austria, Bangladesh, Belgium, Bolivia, Brazil, Bulgaria, Cambodia, Cameroon, Canada, Chile, Chinese Mainland, Colombia, Croatia, Cuba, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Japan, Kenya, Korea, Malaysia, Mozambique, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Mexico, Romania, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Vietnam

Contact us to get started

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