TV ad testing

Quickly evaluate the strength of your creative with Link Now for TV.

Available as an automated, self-serve or serviced solution

Quickly confirm how your ads will perform.

When time is limited but you need rapid feedback, Link Now for TV is a survey-based tool that will give you the confidence to know if your ad is strong enough to air – in as little as 6 hours.

With intuitive analytics dashboards and key performance measures based on a proven brand equity framework, you can be sure your ads will deliver a return on your investment.

Know which ads will work best.

When you’re planning a significant campaign investment, you want to be confident your ads will deliver. Maximise your spend by leveraging real human insight and a powerful norms database to ensure you run only the strongest ads.

Ideal for finished film testing, primary campaign content, or when you need to test with a specific audience.

Get fast feedback to validate cutdowns and edits.

With results delivered so quickly, there’s no need to guess if your changes are effective. Test - and know with certainty what impact your edits have had and whether your message still lands with your audience. Use the knowledge you accumulate over time to make better ads in the future.

Gauge response to your ads across markets.

Don’t assume how cultural differences in perception will impact ad performance. Quickly verify if an ad you’ve created for one market will work in another.

Agile ad testing without compromise

Simple, yet powerful

An automated survey process turns around cost-effective, high-quality results in as few as 6 hours.

Validated methods

Backed by a database of almost 230,000 ads, we’ve put a lot of thought into research rigor – so you don’t have to.

Results at your fingertips

View all your ad test results in an intuitive analytics dashboard or export to a shareable PowerPoint format.

Support when you need it

Whether you choose self-serve or serviced by Kantar options, you’ll always have access to expert support.

Choose a service level that meets your needs

Self-serve

Set up and launch your own ad tests on demand
Automated survey process means you can run ad tests easily, with no survey programming expertise required
View your results in the Kantar Marketplace dashboard as soon as your survey has finished
Download an automated report so you can easily share your findings

Serviced by Kantar

Your Kantar team will work with you to understand your objectives and provide advice, then set up and launch the survey for you
View your results in the Kantar Marketplace dashboard as soon as your survey has finished
Download an automated report so you can easily share your findings
Benefit from added consultancy. Your Kantar team will talk you through the results and share a written summary of the evaluation
Option to add up to two custom questions at an additional cost

Request a demo

Ask more from your TV ad testing

Understand emotion

Identify how people instinctively react to your TV ads when you capture moment by moment facial expressions with our optional facial coding module.

Pricing

Choose your market to view pricing

37 markets

Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Peru, Philippines, Poland, Portugal, Romania, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, Turkiye, United Kingdom, United States of America, Vietnam

Pricing

Choose your market to view pricing

Factors that may impact final price include:

- Adding optional facial coding module
- Adding custom questions to the standard survey

52 markets

Argentina, Australia, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Ghana, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkiye, United Kingdom, United States of America, Vietnam

TV ad testing