Brand equity measurement

Brand Equity Evaluation is an agile, point-in-time brand equity measurement tool. It provides a robust assessment of your brand’s position and future potential in as few as four days, allowing you to make strategic brand decisions with confidence.

Underpinned by Kantar’s Meaningful Different brand equity framework, Brand Equity Evaluation taps into decades of expertise and validated methods that are proven to help brands deliver sales and build equity.

Successful businesses are built around great brands, but traditional brand measurement can be cumbersome, time consuming, and expensive. Brand Equity Evaluation uses tech-enabled automation to solve this problem, combining all the rigour of a traditional study but eliminating the unnecessary complexity.

Ideal for when you are launching a new brand, entering a new market, responding to unexpected market challenges, or measuring the pre/post impact of brand initiatives, Brand Equity Evaluation can be used on its own or as a complement to existing brand tracking studies to take a point in time read on how people truly perceive your brand.

Unlike many approaches, Brand Equity Evaluation takes the specifics of your category into account, giving you a detailed read on how the competitive context impacts your brand’s business challenges and objectives.

Use it to answer questions about your own and competitive brand associations, which brands matter most to people, whether you can justify a premium and how differentiated you are from alternatives. Identify current and future opportunities and threats so you can respond quickly and adapt your strategy to the changing landscape.

In fast-moving situations, speed to market can be critical. Intuitive analytics dashboards provide an instant readout on the results of your completed project, offering all your brand insights at your fingertips, so you can take action in real time.

But you won’t have to go it alone. Tap into Kantar’s unrivalled global network of brand experts to guide you from the proper set-up of your study through to identifying the key takeaways from your insights.