Brand equity measurement

Unlock brand growth opportunities, affordably and at speed with BrandEvaluator.

Available as an automated, serviced-only solution

Brand equity measurement
Brand equity dashboard

Identify the levers of brand growth.

BrandEvaluator is an agile, point-in-time brand equity measurement tool. It provides a robust assessment of your brand’s position and future potential in as few as 4 days, allowing you to make strategic brand decisions confidently.


Underpinned by Kantar’s Meaningful Different Salient brand equity framework, BrandEvaluator taps into decades of expertise and validated methods that are proven to help brands deliver sales and build equity.

Brand equity performance dashboard

Keep brand at the heart of your business.

Successful businesses are built around great brands, but traditional brand measurement can be cumbersome, time-consuming, and expensive. BrandEvaluator uses tech-enabled automation to solve this problem, combining all the rigour of a traditional study but eliminating unnecessary complexity.


Ideal for when you are launching a new brand, entering a new market, responding to unexpected market challenges, or measuring the pre/post impact of brand initiatives, BrandEvaluator can be used on its own or as a complement to existing brand tracking studies to take a point in time read on how people truly perceive your brand.

Brand perceptions dashboard

Stay ahead of the competition.

Unlike many approaches, BrandEvaluator takes the specifics of your category into account, giving you a detailed read on how the competitive context impacts your brand’s business challenges and objectives.


Use it to answer questions about your own and competitive brand associations, which brands matter most to people, whether you can justify a premium and how differentiated you are from alternatives. Identify current and future opportunities and threats so you can respond quickly and adapt your strategy to the changing landscape.

Brand equity market activation

Empower your business with actionable insights.

In fast-moving situations, speed to market can be critical. Intuitive analytics dashboards provide an instant readout on the results of your completed project, offering all your brand insights at your fingertips, so you can take action in real time.


But you won’t have to go it alone. Tap into Kantar’s unrivalled global network of brand experts to guide you from the proper set-up of your study through to identifying the key takeaways from your insights.

Brand measurement that’s designed for the speed of business

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Frictionless and cost-effective

Stay ahead of change with an automated process that gets you in field quickly, with affordable results in as few as 4 days.

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Category-specific learnings

Tailor your project results to your category's unique dynamics for a more targeted approach than other suppliers can provide.


Market-leading expertise

Act confidently, knowing that Kantar’s market-leading, independently validated brand equity framework provides the solution's backbone.

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Actionable insights

Identify strategic growth opportunities for your brand with intuitive analytics dashboards that provide granular reporting.

Pricing and availability

Serviced by Kantar


Factors that may impact final price include:

— Country of research

— Incidence rate of your chosen sample

— Requirement for sub-sample analysis

64 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Israel, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam

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