Brand tracking

Empower your daily marketing decisions with BrandDynamics – the next evolution of brand tracking technology.

Available as a self-serve, subscription-based solution with flexible consultancy options.

Brand tracking dashboard
Brand tracking dashboard

Make faster, better decisions to grow your brand.

BrandDynamics is a daily brand performance tracker to help you monitor your brand and competitors in real time. Supercharged with Kantar’s proprietary AI technology, BrandDynamics uncovers trends and forecasts to deliver true signals of your brand performance.


Stay in tune with consumer perceptions of your brand and understand key drivers propelling your brand growth so you can confidently invest your marketing resources in the right place at the right time.

Brand tracking dashboard

Gain brand insights today. Apply foresight to shape tomorrow.

BrandDynamics allows you to be present-day savvy and future-focused at the same time. Know how well your brand is doing now and use ground-breaking analytics to understand what the future holds.


With daily brand performance indicators at your fingertips, you can identify risks and opportunities instantly and respond to dynamic changes in the market. Fully leverage forward-looking insights to understand how your brand metrics will evolve over the next three months and futureproof your brand.

Brand tracking dashboard

Get an unbeatable competitive edge to build a strong brand.

You need up-to-date, reliable data to make the best-informed decisions, drive meaningful outcomes for your brand, and establish a strong competitive position in the market.


Get closer to your brand equity data with BrandDynamics and gain insights into your brand’s performance vs competitors within your category’s context. Craft a compelling brand strategy to build, improve and rejuvenate your brand equity and create a clear path to sustainable growth.

Brand tracking dashboard

Bring brand data to life with engaging data visualisation.

With the interactive, easy-to-use dashboard, you can get clear visibility into the key metrics that drive your brand equity. Explore your data in a highly engaging dashboard and observe trends over time to monitor crucial changes in short- and long-term metrics. Filter your data according to your needs for easier reporting and share insights with colleagues straight from the dashboard via notifications or PowerPoint exports.

Bring the future into today’s decision making with AI-powered brand insights


Indispensable brand partners

Tap into our decades of deep brand-building expertise and get support from our world-class expert service every step of the way.
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Proven solutions

Make decisions confidently, knowing Kantar's Meaningful Different Salient framework is independently validated and proven.
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Superior sample quality

Have complete confidence in the highest quality daily sample by Profiles Audience Network with market-leading fraud and bot detection AI technology.
AI driven

AI-driven data

Take full advantage of noise-and lag-free data powered by Kantar’s proprietary AI technology to get true signals of your brand performance.

Choose a service level that meets your needs

Supported self-serve

  • Analyse the performance of your brand and your competitors within the context of your category
  • View your results in the interactive, easy-to-use dashboard
  • Create and download automated scorecard reports
  • Get onboarding assistance from the Client Success team
  • Access 24/7 technical support and on-demand Help Centre
  • Receive 8 hours of expert consultancy from Kantar per quarter

Additional Kantar consultancy

  • Upgrade your programme with additional Kantar expertise and flexible consultancy options
  • Access tailored presentations, in-depth strategic brand planning workshops, and consultancy for ad-hoc analysis requests

Pricing and availability

Supported self-serve


Contact us for pricing

*Additional markets and categories coming soon

2 markets*

United Kingdom, United States of America

Contact us to get started

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