Consumer profiling and targeting database

Optimise your audience profiling and media planning with TGI Global Quick View Snapshot.

Harmonize and fine tune your media planning.

Develop rich consumer profiles for use in targeting and media planning. Subscribe for database access to demographic, attitudinal and media behavioural insights on consumers in 22 countries.

Categories available include alcohol, automotive, consumer financial services, food & drink, gaming, media, mobile networks, online retailers, personal care, sports clubs, technology and travel.

Identify potential customers in new markets.

Look at online brand and purchase preferences, including those for leading global brands, to narrow in on potential buyers. Identify purchase categories and preference reasons to inform consumer profiles for your target market.

Pinpoint the best digital channels for reaching your target consumers.

Deep dive on the digital consumption habits of consumers in your target market to fine tune your targeting and improve the success of campaigns.

Gain insight into ecommerce behaviours and growth patterns.

Understand online personality traits and digital commerce behaviours of potential consumers to identify trends and uncover growth at the regional, country or global level. Pricing starts at $8,000 USD for 12-month access including data for three markets, or $40,000 USD for all markets.

Improve consumer targeting with agile insights

Data on-demand

Access at-the-ready consumer profiling data across a range of brands, categories and markets with annual subscription access.

Extensive reach

Benefit from a comprehensive database built on a sample of over 60,000 consumers in 22 countries, providing both global and localized insights.

Actionable insights

Plan more effectively using a unique data visualisation tool to identify global and local trends, as well as hone and optimise your campaign planning.

How to get started

Request database access

Submit your request and a Kantar expert will get back to you in as few as two business days.

Create a Marketplace account

Use your Kantar Marketplace account to request additional reports and data, plus launch surveys and view past projects.

Get insights on demand

Make confident, data-backed decisions about consumer targeting in order to improve marketing effectiveness.

Request access

22 markets

Argentina, Australia, Brazil, Canada, Chinese Mainland, Denmark, France, Germany, India, Italy, Japan, Korea, Philippines, Poland, Mexico, Russia, South Africa, Spain, Sweden, Turkey, United Kingdom, United States of America