Digital media optimisation

Boost digital ad performance across media placements with Context Lab.


Available as an automated, serviced-only solution

Digital media optimisation
Measure ad performance across channels

Understand ad performance across media placements.

Test multiple ads in context to understand which digital ads perform best in a given channel. Or, assess a single ad - on mobile or desktop - to check if it will resonate across media channels.

 

Our control versus exposed design helps you quickly measure the contextual impact of exposure to an ad so you can adjust campaigns in-flight. Available for YouTube and Facebook.

Quantify the brand value of earned media

Uncover which aspects of your creative are impacting brand lift.

Gain insight into the strengths of your digital ads so you understand the 'why' behind your performance metrics.

 

Look at a breakdown of performance on a variety of dimensions, including enjoyment and stopping power, as well as versus our norms. Added behavioural metrics such as video play and skip rates also provide a view of engagement with your creative.

Make your ad spend go farther

Make your ad spend go farther.

Digital media moves fast. Context Lab helps you quickly gain a contextual understanding of your media effectiveness so you can use your budget more efficiently.

 

Plus, there's no need to wait for your campaign to finish to begin your study. Test ads pre, during or post campaign, so you can adapt your media plan with the speed your business demands.

Media effectiveness, delivered at the speed of business

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Remarkably fast

Optimise campaigns with a contextual understanding of ad performance. Get feedback in as little as 1-2 days so you can quickly adjust spend, if needed.

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Powerfully simple

View your results in an intuitive dashboard that lets you quickly analyse campaigns so you can reallocate spend if needed. Or, export to PowerPoint for easy sharing.
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Actionable insights

Capture true response to your ads by looking at behavioural metrics and creative diagnostics that help you understand what's driving brand lift.
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Proven methods

Context Lab studies are backed by extensive research expertise and a rich database of 20,000+ campaigns, so you know you can trust the results.

How to get started with Context Lab

01

Create an account

Use your Kantar Marketplace account to request studies when you need them.

02

Launch your study

An expert will contact you to set up your study based on your precise needs.

03

Get results fast

View and analyse your results in a convenient dashboard, plus work with an expert who’ll help you interpret the findings.

Pricing and availability

Serviced by Kantar

Pricing

Contact us for pricing

Factors that may impact final price include:

 - Number of media platforms tested

39 markets

Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, United States of America, Vietnam

Contact us to get started