Consumer Landscape

Fully understand consumer and shopper drivers to develop successful marketing actions.

01

Make decisions based on facts

The full details of every purchase and usage occasion are recorded instead of relying on memory, for unrivalled depth.

02

Beyond purchase and usage, we complete the picture with opinions, attitudes and media exposure.

03

Any change in behaviour from one period to the next is picked up and explained.

04

Use bespoke questionnaires to quantify opportunities and infer the drivers of sales.

Featured solutions

We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.

Develop more strategic communication and innovations through in-depth insights on evolving consumer attitudes and trends.

Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.

Additional solutions