Consumer & Shopper Attitudes & Trends
Connect what people think and how they choose products, with our best-in-class purchase data.

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Overview

We offer you the complete picture by adding customised insights about consumers’ attitudes, needs and opinions to our vast behavioural information. LinkQ Target is our questionnaire service that acts as your voice to specific, often difficult-to-reach consumer groups. It finds high quality and precise samples by selecting our panellists based on their purchase history.

Key features

Reaching the real decision-makers

Connect with consumers who have switched to a competitor, were once loyal, or are regular consumers in your category.

A single source for understanding consumers

Create bespoke questionnaires to connect a final purchase to what a changemaker sees, thinks or does.

Quantifying opportunities

Link the responses to our rich and accurate purchase data to quantify opportunities and infer the drivers of sales.

Related solutions
Understand the "why behind the buy". Find more shoppers, and be chosen more often, to unlock sustainable growth.