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Rather than focusing on what your product is, brands, retailers and manufacturers should think about what occasion it is for. Weekend brunches, dinner parties, quick lunchtime bites or TV dinners all have their own characteristics, and what consumers choose to eat or drink will be specifically suited to each event.
The who, why and when behind category and brand growth
Form the context and needs behind consumption habits into recognisable occasions in a demand framework, to prioritise and activate against opportunities.
Marketing and innovation that resonates
Contextualise consumer habits. Understand the motivations different people have at different moments, to stay relevant.
Full “share of stomach” data for each occasion
Uncover insights about your competitive set and identify new territories, to expand category and brand consumption.