Consumption Occasions
Understand where opportunities lie, and which occasions should drive your growth in FMCG.
Overview
Rather than focusing on what your product is, brands, retailers and manufacturers should think about what occasion it is for. Weekend brunches, dinner parties, quick lunchtime bites or TV dinners all have their own characteristics, and what consumers choose to eat or drink will be specifically suited to each event.
Key features
The who, why and when behind category and brand growth
Form the context and needs behind consumption habits into recognisable occasions in a demand framework, to prioritise and activate against opportunities.
Marketing and innovation that resonates
Contextualise consumer habits. Understand the motivations different people have at different moments, to stay relevant.
Full “share of stomach” data for each occasion
Uncover insights about your competitive set and identify new territories, to expand category and brand consumption.
Related solutions
We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.
Get useful insights and trends data from our consumer panels for food and beverages consumption and use outside of home.
Understand what, how, when, where and why consumers are eating and drinking, to make good marketing decisions.