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Truly understand consumers, with a continuous finger on the pulse of consumption behaviour. Fully integrated with Kantar’s FMCG purchase panel, and covering the 6 Ws (who consumes, what, when, where, why, with what) for all food and drink markets, the usage panel provides continuous, trended industry-leading insight into brand and category growth opportunities.
Understand occasion-based rules, headroom for growth, competitive set and blueprint for success at the moment of consumption.
All consumers’ (including children’s) consumption is enriched by overlaying attitudes, purchasing behaviour and demographics.
From health to practicality and indulgence, needs drivers allow motivations for use to be understood and explored.