Food & Beverages Usage Panel

Understand what, how, when, where and why consumers are eating and drinking, to make good marketing decisions.

Want to learn more?


Truly understand consumers, with a continuous finger on the pulse of consumption behaviour. Fully integrated with Kantar’s FMCG purchase panel, and covering the 6 Ws (who consumes, what, when, where, why, with what) for all food and drink markets, the usage panel provides continuous, trended industry-leading insight into brand and category growth opportunities.

Key features

Occasion-based opportunities

Understand occasion-based rules, headroom for growth, competitive set and blueprint for success at the moment of consumption.

Consumer-based opportunities

All consumers’ (including children’s) consumption is enriched by overlaying attitudes, purchasing behaviour and demographics.

Need-based opportunities

From health to practicality and indulgence, needs drivers allow motivations for use to be understood and explored.

Related solutions
Purchase and consumer panels for personal care products, cosmetics and treatments.
Understand how consumers buy fashion, footwear and accessories, to build marketing plans, inform range and drive growth.