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Within the FMCG market, personal care products experience dynamic developments in line with the latest market trends. Kantar monitors purchasing of this market through specific consumer panels. We also have usage panels in many countries in order to provide a deeper understanding of the final consumer.
A full view of purchase and usage
Our panels cover products from face care, bath, shower, hair care and shaving to cosmetics, dental care and many more.
Understanding consumer habits
Usage panels give you insights into how the products are used as part of a personal care regime.
Better business decisions
Use this data to inform marketing strategy, segmentation, product development, communications plans and merchandising.