Health & Beauty Purchase & Usage Panels

Purchase and consumer panels for personal care products, cosmetics and treatments.

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Within the FMCG market, personal care products experience dynamic developments in line with the latest market trends. Kantar monitors purchasing of this market through specific consumer panels. We also have usage panels in many countries in order to provide a deeper understanding of the final consumer.

Key features

A full view of purchase and usage

Our panels cover products from face care, bath, shower, hair care and shaving to cosmetics, dental care and many more.

Understanding consumer habits

Usage panels give you insights into how the products are used as part of a personal care regime.

Better business decisions

Use this data to inform marketing strategy, segmentation, product development, communications plans and merchandising. 

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