Consumer Panels

Understand real shoppers. Tap into our continuous information stream around purchase and usage behaviour.
consumer panels
Benefits
01

Get rich, deep insights

We track more than 450,000 consumers worldwide who tell us about their household’s shopping decisions.
02

Find new shoppers and build loyalty

Use our panel insights to broaden your shopper base, and better engage existing shoppers. 
03

Anticipate trends

Spot the patterns that could inform your future strategy, beat competitors, and transform threats into opportunities.
04

Maximise return on investment

Increase point-of-sale effectiveness, and improve your performance via benchmarking and scorecards.
Featured solutions
We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.
Understand what, how, when, where and why consumers are eating and drinking, to make good marketing decisions.
Purchase and consumer panels for personal care products, cosmetics and treatments.
gms-data-viz

Grocery Market Share Data Visualisation

See what is happening to the grocery market in the UK, Ireland and other parts of the world.
View data viz