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Promotions can be critical to short-term performance. Sustainable success lies in choosing not more, but better deals.
Optimal promotional plans satisfy all three: the shopper, the brand and the retailer. We determine the precise behavioural impact of promotions to find those that meet these criteria most effectively.
Optimal mix of deals to deliver growth
Choose only the deals that change behaviour favourably, maximising uplifts whilst growing both brands and category.
Better promotional calendar decisions
Identify discount level thresholds, how mechanic influences choice, and where volumes are sourced from competitively.
Predictions for future plans
Test scenarios in a safe environment before executing, to explore how new plans will play out in the real world.