Promotion Effectiveness
Develop and optimise shopper-centric promotional plans that deliver incremental growth.

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Overview

Promotions can be critical to short-term performance. Sustainable success lies in choosing not more, but better deals.

Optimal promotional plans satisfy all three: the shopper, the brand and the retailer. We determine the precise behavioural impact of promotions to find those that meet these criteria most effectively.

Key features

Optimal mix of deals to deliver growth

Choose only the deals that change behaviour favourably, maximising uplifts whilst growing both brands and category.

Better promotional calendar decisions

Identify discount level thresholds, how mechanic influences choice, and where volumes are sourced from competitively.

Predictions for future plans

Test scenarios in a safe environment before executing, to explore how new plans will play out in the real world.

Related solutions
Know how shoppers really make decisions. Understand their true motivations and influences to shape decision making.
Influence shoppers, increase sales or drive brand conversion at each stage of the path to purchase, online and offline.
Win in store by understanding how shoppers make decisions. Optimise store, shelf and point-of-sale layouts to convert sales.