Retailer Equity

Discover what shoppers think, what they value about each retailer, and how this affects their purchasing behaviour and store choices.

Want to learn more?


Uncover customers’ attitudes, needs and opinions about retailers, in order to cross barriers and pull the triggers that increase store visits.

LinkQ Target is our questionnaire service that gives a voice to specific retail customers, to give you the insights you need to win and engage shoppers.

Key features

Understanding retailers’ traits

Discover why customers choose to shop in your stores, and what else you need to offer to win more shoppers.

Growing loyalty

Uncover the drivers for shoppers who are shopping in your store, but are purchasing a specific category in another store.

Quantifying opportunities

Link questionnaire responses to our rich, accurate purchase data to quantify opportunities and infer what drives sales.

Related solutions
Understand your brand and category performance across different shopping missions, to make better decisions.
Understand how shoppers behave, in and out of stores, to enhance your brand or category’s performance with retailers.