Want to learn more?
We help retailers and suppliers understand how their offer matches shoppers’ needs to maximise sales. This includes the ability to fulfil every shopping mission, from big stock-up trips to small baskets for immediate consumption.
Where to invest
Identify which baskets offer your brand and your category the biggest opportunity.
Engage in conversations with retailers, using a common language, to match range with the dominant shopper needs.
What else do shopper buy when purchasing your brand or category? Discover who are you really competing with.